Brian Casel – Productize

//Brian Casel – Productize

Brian Casel – Productize

$997.00 $110.00

Brian Casel – Productize




Brian Casel – Productize

Brian Casel – Productize

Brian Casel – Productize

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Welcome to Productize
My goal for this course is to show you a path that you can take to transition into a productized service business. A productized service can take on many different forms, as you’ll learn. There are lots of ways you can apply these methods to find your unique value-added service model.
Three Parts
The course is broken into three main sections:
Here we’re starting at the high-level, working “on” our business, not “in” our business, and creating our value proposition.
This section is all about systematizing and scaling our operation. It goes in depth into hiring and delegating to a team, but you’ll also learn about how to streamline your work, even if you want to work solo.
This section will show you how you can take a proactive approach to getting customers and growing your business, using tried and true marketing strategy.
I recommend that you go through all of lessons in order first. You have them in video, audio, and text versions, so whichever way you feel most comfortable. Then later, refer back to these lessons in whichever order makes sense at the time. It will take several months to a year to implement everything, so you can always revisit the lessons when they’re most relevant for where you’re at. Join us in the community forum. That’s where you can join your fellow students and me to discuss the lessons, ask questions, and share your progress with the group. Of course, you can email me any questions or feedback anytime at [email protected]
Let’s get started!
You’re Getting a Promotion!
When you’re working on your own as a freelancer, it can often feel like you’re
constantly spinning your wheels, consumed in the “busy” work of serving your clients.
It feels impossible to escape that treadmill when there are always deadlines looming,
emails to respond to, and fires to put out.
Lots of freelancers are able to make a comfortable living working project-to-project
and billing by the hour. But for many of us, we can only stay comfortable in this
situation for a couple of years.
At some point, you want to level up. You want to do more. You want to earn a higher
income. You want more freedom to spend more time with our family. You want to
take on bigger challenges and shoulder more responsibility.
If we were working in a corporate job, we’d call this a promotion. Work hard enough
and impress your boss, and hopefully you’ll get promoted to the corner office, with a
higher salary and more responsibility.
But you’re on our own. So how do you, a self-employed professional, level up?
Well, you’ll have to give yourself a promotion. You’re going to give yourself a new
title. You’re no longer a
. You’re being promoted to
Business Owner
Freelancer vs. Business Owner
So what’s the difference?
A Freelancer works “in” the business. A Business Owner works “on” the business.
Let me explain
When you’re working “in” the business, you’re consumed in all of the daily tasks that go into servicing your clients. In other words, if you don’t show up for work one day, then your client’s projects aren’t getting done, and you’re not getting
But when you’re working “on” the business, you’re focused on the bigger picture: Your business is your project, and there is no start or end date. You’re constantly working on ways to improve your business, and create more value for you, your team, and your customers.
Let’s break this down with a few examples:
Examples of Working “In” The business
Coding a client’s website
Writing a blog post
Quality assurance testing
Creating a photoshop mockup Writing a client proposal
Creating an email newsletter
Debugging an error
These are just a few examples off the top of my head of things that I once did on a daily basis during my years working as a freelance web designer.
When these tasks didn’t get done, then client projects would’t move forward, and I wouldn’t receive my check. In other words, these are the lower-level technical tasks that make up the service of a freelance web designer.
Examples of Working “On” The Business
Designing systems to streamline a workflow
Planning a new marketing strategy to attract more customers
Talking to customers and understanding their pains and problems
Hiring and delegating tasks to your team
Reviewing key metrics and finding new areas of your business to improve These are all examples of things that a business owner does when they’re working “on” their business.
Notice how as the business owner, you’re operating a higher-level. These high-level tasks have a greater impact on your entire operation than if you were working on one project for one client.

Tired of the billable hours hustle? The Productize course and community is here to help you step up to a business model that scales.

Break Free of Billable Hours.

Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself?

If you wish you’d never have to write a lengthy proposal again or take a client who doesn’t value your work, then you’re not alone.

Every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won’t get you where you need to go.

Maybe it’s time for a promotion.

Promotion? But self-employed web workers like us don’t have a boss we can butter up for a promotion to the corner office with the higher salary. No. We’re on our own.

So in order to truly level up in your career and gain that freedom you’ve been chasing all these years, then you’ll need to promote yourself.

That starts with making your transition from Freelancer to Business Owner.

Frank the Freelancer

  • Frank makes money by the hour or sometimes by the project.
  • Frank owns nothing more than his time.
  • Frank is stuck answering to “clients from hell”
  • Frank is spread too thin, wearing too many hats.

Beth the Business Owner

  • Beth’s business pays her, even on her days off.
  • Beth owns an asset that grows in value.
  • Beth’s focused on building her business, not chasing unpaid invoices.
  • Beth’s business runs itself so she can focus on the big picture.

Sure… That all sounds great.

But right now, you’re stuck paying the bills with client work. The time you spend with your family occupies whatever free time you have left. How will you ever make it happen when the cards are stacked against you?

Making that transition from hourly billing to a business that scales seems near impossible. So how will you do it?

Take The Path of Least Resistance

You can gamble your late-night weekend hours on an unproven idea for an app… Or chase the hottest “passive income” opportunity, only to launch to crickets…

Or you can take the pragmatic approach to building a scalable business:

productized service.

It’s the smartest and most efficient path to leveling up as a business owner, without risking the farm. A productized service has an incredibly low barrier to entry, the shortest runway to profitability, and a proven path to scalability.

And once you’ve established your productized service business, you’re perfectly positioned (and well-funded) to expand. Whether that means growing your line of products or optimizing your business to give you the freedom and ownership you deserve.

But it all starts here. You working to change your business for the better.

What is a Productized Service?

From your customer’s perspective, a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture.

No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

And with that promotion come these perks:


Create a service model designed for growth. Earn more as your business grows.

Remove yourself

Design systems and automation so your business can run without you.

Get paid, even on days off

Detach your work from your time. Create a business that produces on its own.

Own an asset

Build a business that not only pays the bills, but grows in value.

Focus on the big picture

Work “on” your business, not “in” your business.

Steady, reliable income

End the feast and famine cycle for good. Grow your baseline income month after month.

Learn and level up with the definitive course and community for Productized Service owners.

The Course

30+ self-paced video lessons

Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.

Ready-to-use Templates

Gain access to processes (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—All designed to be ready for you to plug right into your business and put to use.

Guided lesson discussion in our community

Each lesson links to a dedicated discussion in the private forum where you can ask questions and share notes with others who’ve gone through the training.

Virtual Coach

Automatic enrollment into the perfect companion to the self-paced video lessons: Regularly paced emails designed to keep you focused and accountable so you can follow through and drive real change in your business.

The Community

Private Discussion Forum

Go deep on a range of evergreen discussions that help you gain clarify and real-world insight. The archives are fully searchable and the interface is mobile and email-friendly. Powered by Discourse, the best modern forum system around.

Mastermind Group Matching

Form your own small mastermind group with other members who are going through this journey with you. Join up with anyone or get matched up the next time we run our “mastermind rush” (happens every few weeks).

Productize Business Directory

Members can list their Productized Service business in our public directory for extra exposure to potential leads.

Private Slack Chatroom

Join in the live members-only chat powered by Slack. Who said working remotely (from anywhere) has to be lonely?












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