have the details of the home, but it’s the writer’s job to make an ordinary “master bedroom”
into “a spectacular spa worthy master retreat.” Adjectives are words that describe or modify
another person or thing in the sentence.
They enhance and enrich the boring specs of the
home and should be used liberally. It’s a way to create a type of inception on the listener, so
that when they see a bedroom we make them think it is an “exquisite room accented with
mahogany and comfy, plush carpeting.” Adjectives allow us to embellish and take liberties
making the home more than just walls, windows, a roof and floors.
It’s important to be aware of trends in the real estate community such as whether
people like natural sunlight or LED lighting. Whether an open floor plan with large islands are
better than pointing out a more segmented home with lots of separate rooms and spaces. If
you are not aware of these types of trends or hot button topics, then just ask the agent
because they will know them all.
8 beautifully detailed bedrooms
10 spa-quality bathrooms
A massive butler pantry
Private luxury theater
Highly sought after gated community
Also I like to pay attention to
or the occurrence of the same letter or sound at the
beginning of adjacent or closely connected words.
Such as “beautiful bedroom,” “perfectly
placed private patio,” “a backyard BBQ worth boasting about.” It just sounds fancy and keeps
people engaged. Not essential and best not to be over used, but definitely something to pay
attention to and try to sprinkle through out the script.
This is the final and most essential part of the script. Real estate videos should be able to paint
a picture of what it would be like if the person was to buy the home. In sales we call this
“assuming the sale.” You guide them through the home, using the adjective+information
formula, and give them insights to what the rooms would be used for in their life as if they have
already bought the home. Put the audience in the position of the homeowner and tell them
what they will be doing in each room or what their family will be doing with their new backyard.
It puts the prospect in the shoes of the homeowner and helps them ease into the reality of
buying a new home. This will also help you tie elements of the script together and create a
better flow throughout the video. Using the example details and adjectives above I will create a
With 8 beautifully detailed bedrooms you will find plenty of room for family or friends
and they will be delighted by the spa quality bathrooms throughout the home. And with this
massive butler pantry entertaining guests and love ones has never been easier.
When dinner is done and it’s time to wind down for the night you’ll find a whole lot of
peace in your own private luxury theater. This home is exquisitely detailed inside and out and
being located in this highly sought after gated community you can rest easy knowing your safe
and among great company.
This is a quick example of how to go from bullet point details to a full blown narrative rich with
imagery. If you follow this easy template for real estate script writing you will be able to deliver
a much better video to your clients and a much better experience for the audience.
, if writing and voiceovers just aren’t your thing and you’d rather stick to the visual
side of the project, I’m for hire. My real estate rate is $200 for the script (under 3 minutes) and
$100 for voiceover work (under 5 minutes), so $300 for the total package.
The great thing is that you don’t have to cut into your budget in order hire me or services like
mine. It’s best practice to reach out to the agent your working with and o
er script writing and
VO services for an additional $300. It allows you to o
er more professional services to clients
and keep money in your pocket.
Good luck and feel free to reach out to me (Dallan) at
questions or proposals.
But Who The Heck Am I And Why
Should You Believe Me?
I will let these industry stalwarts answer that bit…